Buying Lists For Direct Mail
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Direct mail can help make or break a business. Using mail, businesses announce new products, services, sales and location changes. Businesses can also send product samples to homes through direct mail, enticing both new and old customers. And the return is good. For every dollar put into direct mail, there's a $12.57 return, according to the Direct Marketing Association, a definite boost to the bottom line. Start off by asking the right questions.
Most likely, you'll be renting a mailing list, not purchasing it outright. Mailing lists are typically rented on contractually agreed-upon terms. You can choose between renting from a list owner or a list broker. List owners sell only their own lists. For example, if you're selling camping gear and contact an association for camping enthusiasts for their member mailing information, the association would be the list owner. A mailing list broker has access to thousands of lists, and can offer you lists that best match your specifications. Some will even customize a list with data drawn from multiple lists.
To help you compare mailing-list information, list owners or brokers present information on data cards, an industry-wide way of providing standardized information on every list, including costs. James Stephenson, author of Entrepreneur magazine's \"Ultimate Small Business Marketing Guide,\" points out that costs shown on data cards are always for 1,000 names, which can range in price from $10 to $250, depending on how specialized a list is. A list that targets a specific profession can cost upward to $250, for example. Stephenson warns against buying mailing lists on costs alone. Choosing a less-than-perfect list can cost a business thousands in profits.
The options include member lists and institution lists. Member lists include names and mailing addresses of APTA members to either a business or home address based on the members' preference. Institution lists include addresses of PT/PTA accredited educational programs (addressed to \"Program Director\"). APTA does not offer telephone, fax numbers, or e-mail addresses per APTA policy.
These lists can be customized to help a marketer meet specific goals, such as identifying and reaching new customers within a specific geographic area or improving their direct marketing response rates. Further, these lists can be used for customer acquisition efforts in email marketing, direct mailings, telemarketing, and multichannel digital marketing efforts alike.
This data can benefit your marketing efforts by providing a list of new locations to send direct mail. However, it can also help lower your postal costs, as it typically involves saturation mailing and the high volume of addresses can lead to postal discounts.
Our team of direct mail experts works with you to nail down your geographic region and the audience you want to target. We then procure the direct mail mailing list for you, design your direct mail pieces, print and address them, and mail them out using our on-site USPS Post Office to make sure it arrives at its destination.
Targeted direct mail lists can be extremely powerful when used the right way. Real estate agents, financial institutions, healthcare providers, home service companies, restaurants, and retailers all use targeted mailing lists to reach the consumers that matter most. Below are some popular examples of targeted direct mail lists we can provide for your next campaign.
The key to a successful direct mail campaign is having an up-to-date and accurate mailing list. The more targeted your list is, the more likely you will receive a response to your -mail-postcards/postcard, letter, or mailer. Businesses who invest in their lists have a better ability to target their campaigns and foster ongoing long-term relationships with their customers.
As a mail list provider, we offer top-quality data sources to help ensure direct mail campaigns are successful. Postalytics helps businesses buy lists for highly targeted audiences. Our range of list solutions include saturation lists, business lists and specialty lists all of which can be instantly sourced in our system.
Integrated consumer mailing lists let you quickly select, purchase and download from a vast, constantly updated database of consumer mailing addresses. We source them from premium providers and our lists contain over 200 million named U.S. consumers.
Postalytics is the only direct mail solution that helps you acquire an address list. With a few clicks of your mouse, you are ready to send direct mail to a high-quality direct mail list. No downloading or uploading CSV files or haggling with salespeople.
Build highly targeted lists by selecting from over 20 criteria such as geography (radius, ZIP codes, countries, or states) and by demographic (income, homeownership, sex, age, and more) to increase the chances of a successful direct mail campaign.
Postalytics gives you the ability to utilize high-quality prospecting lists without leaving our online direct mail platform. Our consumer list is a huge, constantly updated database sourced from premium list providers.
Postalytics automated online direct mail solutions track the deliverability of every piece of mail as we attach the United States Postal Services (USPS) intelligent barcode to each mailer. Few returns to sender scans occur when consumers use our high-quality mailing lists resulting in less wastage.
With options to choose consumers by age range, birth date, income, or marital status, the demographic targeting feature is handy for marketers working with brand personas they have identified. For realtors wanting to mail real estate postcards or real estate letters, being able to segment consumers is essential. Using our tools you can target by the type of property they live in, whether they are renters or homeowners, by net worth and length of time they have been residents when their homes were built, and more. With highly-targeted lists, you give yourself the best chance at success with your direct mail campaign.
Since 40% of your campaign results depend on your direct lists, try using lists that are refined and targeted, not generic. Furthermore, it is more cost-effective to only mail relevant prospects likely to purchase from your brand.
Consumer direct mail lists are compiled using several data points, like age, income, gender, geographical areas, educational background, etc. These lists are highly targeted and can drive results easily.
But, take care to select the best direct mail list companies that provide lists containing phone numbers and email addresses. This way, you can follow up with the recipients after sending mailpieces to them.
Apart from demographics, compiled lists are also helpful in reaching out to people with specific behavioral and lifestyle patterns. They help zero in on well-defined market segments where you can find your customer look-alikes easily. For example, health and fitness companies can mail people interested in yoga who are likely to join them.
There are hundreds of employees in a company, and you need to address your mailpiece to one specific person. Hence, select direct mail list brokers the USA who provide lists with recipient names and their delivery addresses.
A residential mailing list for direct mail focuses on residential delivery addresses in specific neighborhoods. For example, a restaurant can use a residential address list to mail everyone in its locality. Or, a supermarket can use such lists to send a discount coupon to all its customers residing in the vicinity.
Mailing an irrelevant audience cannot help you get responses, so avoid mailing to a generic audience. It will waste your time and effort and lead to a bad reputation. Instead, know which markets are most suitable for your products and services and compile your lists accordingly.
Also, remember that 15.3 million residents move every year in America, making your current mailing lists less helpful. Make sure that your lists contain valid, deliverable, and correct delivery addresses.
While some marketers think that mailing to a generic audience can still help them get results, we are here to tell you why that is not the way to go. Yes, you may get a couple of responses from mailing to different direct mail lists randomly. But, you may notice that your ROI is not half as good as your investment.
Also, mailing to the wrong people can tarnish your brand image. Your prospects might begin to think of you as one of those companies that send out spam mail items. Thus, knowing which mailing lists you should avoid using is also crucial.
Another crucial thing to note is that you must avoid mailing people who have voluntarily opted out from getting mail. Try accessing the USPS do not mail lists to remove such entries from your database.
There are several list providers in the US that can help you with your list requirements. But, you should know a few things beforehand to make the whole process of selecting and buying lists smooth for you.
First of all, renting a list is more common than buying them. In fact, some companies only provide rental lists that you can use once or a few times a year. You may get one-time restricted access or unlimited access for a specific period.
Also, while searching for mailing list services, you may come across two types of people- compiles and brokers. Compilers are the ones that search for various data sources and build several types of mailing lists by themselves. Then, they hire a sales team to sell or distribute these lists to clients.
Now, let us talk about how much do direct mail lists cost. The pricing can vary considerably, depending on minimum spending, list size, level of customization, and more. The more segmented your mailing lists are, the more the rates.
You can select the appropriate location and demographics and let PostGrid put together a highly segmented list for your campaign. Additionally, you can verify your existing mailing lists with us and put them to good use.
Direct mail lists are a huge part of your campaign. They can help you reach your target audience and create a positive brand image for yourself. Also, it helps you redirect your campaign towards your campaign objectives and accelerate conversions. 59ce067264
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