Healthcare Disrupted is an in-depth look at the disruptive forces driving change in the the healthcare industry and provides guide for defining new operating and business models in response to these profound changes.
Healthcare Disrupted captures this pivotal point in time to give executives and senior managers across pharmaceutical, biopharmaceutical, medical device, medical diagnostics, digital technology, and health services companies an opportunity to step back and consider the changing landscape. This book gives companies options for how to adapt and stay relevant and outlines four new business models that can drive sustainable growth and performance. It demonstrates how real-world data (from Electronic Medical Records, health wearables, Internet of Things, digital media, social media, and other sources) is combining with scalable technologies and advanced analytics to fundamentally change how and where healthcare is delivered, bridging to the health of populations, and broadening the resposibility for both. It reveals how this shift in healthcare delivery will significantly improve patient outcomes and the value health systems realize.
Originally, many companies adjusted their practices in order to put their games in this format, charging consumers a subscription fee or making them pay to unlock new levels. Some of those businesses, however, were able to innovate their business models to make gameplay free to the end-user by incorporating in-app advertising or selling merchandise such as T-shirts and plush toys. This practice, they found, was able to dramatically increase their reach, while also bringing in substantial funds from consumers.
In the rough and tumble shakeout of the healthcare industry, the search for new business models and an understanding of emerging models is critical for patient outcomes to catch up with scientific progress. Elton and O'Riordan in their new book bring some great new insights into this arena that have broad implications for thinking about healthcare globally.
\"Healthcare Disrupted reveals how seismic shifts in healthcare delivery will significantly improve patient and economic outcomes. It gives companies options for how to adapt and stay relevant in the new age of digital medicine and outlines four new business models that can drive growth and performance. This is a ground-breaking book.\"
Healthcare is on the brink of a similarly monumental change. Brink might not even be a strong enough word; the disruptions are already underway. We wrote this book after two years of research to capture this point in time and give executives across pharmaceutical, biopharmaceutical, medical device, medical diagnostics, and health services companies an opportunity to step back and see the big picture. We wrote it to help them understand the changes that are coming and position their companies to use those changes as building blocks for new and successful strategies. To that end, we frame key trends and offer options for new business models that can drive growth and performance. Ultimately, our goal is to advance a productive discussion about how all stakeholders in healthcare (the aforementioned types of companies, plus regulators, insurers, healthcare providers, and individuals) can take on new roles to drive better health for patients and add value to the healthcare system overall.
For sure. I mean, my kind of early career, which, you know, is most of my life, basically, I worked in this sort of fringe, extreme type environments, and it definitely shaped how I think about technology, right And, I love it and, you know, I'm not a technologist by-- I'm kind of a reluctant technologist. Like, I'm not an engineer, but I'm someone who's just been shaped by seeing how technology is like this huge equalizer, you know And, this is the original idea, isn't it Like before this original sin came in, where we just gave away our privacy... I'm that generation. We were just talking about music before we started recording. We're the same generation, right Like, when it all started, I was so inspired by this idea of, you know, the internet's the big equalizer, and I didn't abandon it completely, you know And I think that, if you look at healthcare, just to keep it practical, if you look at healthcare statistics, and these statistics apply anywhere in the world - they apply in Somalia as much they apply in downtown New Jersey - is that the biggest factor is access to healthcare and access to healthcare is a function of access to diagnostics, right So, you know, if you know that you're sick, you're going to do something about it, and people live in places where diagnostics is either far away, or it's expensive, or its both - it's far away and expensive, and that's why you have children under five dying of pneumonia, you know, which is curable, and the cure for it is cheap and stuff. If they'd have diagnostics, you know, it'd be easy, right Now, imagine that you could have any smartphone in this world converted into a laboratory. You just get a diagnostic, and the diagnostic is just as good in Bangalore, or in Bihar, as it is, you know, in New England, right You get the same quality diagnostic, you get it instant, and then, when you get diagnostic, you get your treatment customized to your reality, and imagine the impact of that, and it would cost nothing. It just really wouldn't cost anything. You could make this available to everyone for, like, a few cents or even for free. There's probably business models that you can make this available for free, you know, so I'm so excited about that, and, you know, I'd love to do my part in that becoming a reality, you know
With more customers demanding a simple and hassle-free buying experience, a growing number of businesses have been jumping on the subscription bandwagon. Companies like Netflix, Spotify, and Amazon have been using subscription-based models for years with stellar results. 153554b96e